Not sure which plan is right for you? Tell us your goal and we'll recommend the best fit — no pressure.
Have a business problem that needs a custom solution? Tell us what you're trying to solve — we'll tell you if custom software is the right answer.
Off-the-shelf software forces your business to adapt to someone else’s workflow. Custom software adapts to yours. Optique WEB builds web applications and business systems tailored to how you actually operate — from lean MVPs for startups to full-scale enterprise platforms.
Enterprise IT spending is projected to climb 13.5% in 2026. But most of that investment isn’t going to new SaaS subscriptions — it’s going to custom solutions that eliminate the limitations of off-the-shelf tools. The average enterprise runs nearly 900 applications, and most of them don’t integrate well with each other.
The result: manual data entry, disconnected workflows, per-user licensing costs that scale faster than your revenue, and business logic locked inside tools you don’t own. Custom software eliminates all of that. You own the code, you control the roadmap, and the system is built around your operations — not the other way around.
With AI-assisted development accelerating delivery timelines by 30–40%, custom software in 2026 is faster to build, more cost-effective over its lifecycle, and more accessible to small and mid-sized businesses than ever before.
From discovery to deployment, every project follows a structured, milestone-driven process.
We don't start writing code on day one. We start by understanding your business — your workflows, pain points, users, and goals. Detailed functional requirements, user stories, data flow mapping, and technical architecture — documented and approved before development begins.
Wireframes, high-fidelity mockups, and interactive prototypes for every screen. You see and test the entire application before a single line of code is written. Designed for real users — clean, intuitive interfaces that require zero training.
Clean, modular, well-documented code built on modern frameworks. Backend APIs, database architecture, frontend interfaces, authentication systems, role-based access control, and third-party integrations — all built to production standards from day one.
RESTful and GraphQL API design for internal systems and external integrations. Payment gateways (Stripe, PayPal), accounting software (QuickBooks, Xero), shipping providers, SMS/email services, CRM systems, and any third-party platform your business relies on.
Every system we build includes a powerful admin panel. Real-time data dashboards, report generation, user management, inventory tracking, financial summaries, and exportable analytics. Your business data — visualized and actionable.
Smart search, predictive analytics, automated notifications, intelligent scheduling, demand forecasting, and AI-powered recommendations. We integrate AI where it genuinely solves a problem — not as a checkbox feature.
Unit testing, integration testing, end-to-end testing, performance testing, and security auditing. Every release goes through our QA pipeline before it touches production. We break things in staging so your users never have to.
CI/CD pipeline setup, cloud deployment (AWS, DigitalOcean, VPS), SSL configuration, automated backups, uptime monitoring, and ongoing maintenance. We don't disappear after launch — your software is a living system that needs care.
A structured, milestone-driven process. You see progress at every stage — no black boxes, no disappearing developers.
Business analysis, requirements gathering, workflow mapping, competitive research, and technical architecture. Delivered as a detailed project brief with timeline, milestones, and fixed pricing.
Wireframes → high-fidelity mockups → interactive prototype. You test the entire user experience before development starts. Revisions included.
Agile sprints with working demos at every milestone. Backend, frontend, integrations, and testing in parallel. Nothing ships without passing our QA pipeline.
Production deployment, data migration, user training, documentation, and 60–90 days of post-launch support. Optional ongoing maintenance and feature development.
Project-based pricing with fixed milestones. No hourly surprises. All prices in USD.
Startups, Internal Tools, Single-Module Apps
Growing Businesses, Multi-Module Systems
Large-Scale Platforms, Multi-Location, Complex Logic
Practical answers to the questions businesses ask before investing in software development.
Custom software ranges from $5,000 for a lean MVP or internal tool to $40,000+ for enterprise-grade platforms. The global average sits around $132,000 for a full custom build, but most small business projects fall between $15,000–$40,000. We publish our pricing tiers transparently and provide fixed-price quotes after a discovery session — no hourly billing that spirals.
A focused MVP takes 4–6 weeks. A multi-module business system typically takes 8–14 weeks. Enterprise platforms with complex integrations run 14–24 weeks. AI-assisted development has shortened timelines by 30–40% compared to 2023. We provide a detailed timeline with milestones at project kickoff and deliver working software at every stage.
SaaS makes sense when the problem is generic and the tool fits without heavy customization. Custom makes sense when your workflows are genuinely unique, per-user licensing costs are scaling faster than your revenue, you need integrations that SaaS vendors don't support, or you want to own the IP as a competitive advantage. Over 3 years, custom software typically delivers 3–5× ROI vs. cumulative SaaS licensing.
We build for restaurants, retail/supermarkets, car rental and fleet management, logistics, healthcare, real estate, education, and field service businesses. These are industries where off-the-shelf tools consistently fail — workflows are too specific, compliance requirements are too strict, or integration needs are too complex for generic platforms.
100%. You own every line of code, every design file, and every database from day one. We never use proprietary frameworks that lock you in. If you ever want to bring development in-house or switch vendors, everything goes with you — source code, documentation, deployment scripts, all of it.
Yes. Our Business and Enterprise tiers include mobile-responsive web applications that work on any device. For native mobile apps (iOS/Android), we build cross-platform using React Native — same codebase, both platforms. Mobile app development is scoped and quoted separately based on complexity.
Every project includes 60–90 days of post-launch support covering bug fixes, minor adjustments, and deployment issues. After that, we offer monthly maintenance plans covering security updates, performance monitoring, backups, and ongoing feature development. Your software is a living system — we treat it like one.
That's one of the primary reasons businesses go custom. We integrate with payment gateways (Stripe, PayPal), accounting (QuickBooks, Xero), CRMs (HubSpot, Salesforce), shipping providers, SMS/email services, Google Workspace, and any platform with an API. If your current tools have an API, we can connect them. If they don't, we build workarounds.
