Not sure which plan is right for you? Tell us your goal and we'll recommend the best fit — no pressure.
Not sure if PPC is right for your business? Tell us your goals and we'll give you an honest recommendation — even if it's not PPC.
Every hour you’re not running profitable Google Ads, your competitors are buying the clicks that should be yours. Optique WEB manages your campaigns to drive qualified leads and revenue — not vanity metrics, not wasted budget, not expensive clicks that never convert.
Google processes over 8.5 billion searches per day. 65% of all high-intent searches — people actively looking to buy — result in an ad click. No other channel puts your business in front of buyers at the exact moment they’re ready to act.
But Google Ads in 2026 is fundamentally different. AI-powered Smart Bidding dominates campaign management, requiring 100+ monthly conversions to avoid performance cliffs. Average CPC has risen 12% year-over-year. Performance Max has replaced standard Shopping for most eCommerce advertisers. First-party data strategies are replacing third-party cookies.
Running Google Ads without expertise doesn’t just waste money — it trains Google’s algorithm on bad data, making campaigns worse over time. Professional PPC management is the difference between burning budget and building a predictable revenue engine.
We don’t buy followers, use engagement pods, or game algorithms with clickbait. Everything we do is authentic, on-brand, and built to compound — month after month.
Every engagement covers strategy, setup, optimization, and reporting — so every dollar works toward revenue.
Full audit of your existing Google Ads account (or competitor landscape if starting fresh). Wasted spend analysis, Quality Score review, search term mining, conversion tracking verification, and competitive gap mapping. We find where money is being lost before spending a cent of new budget.
Intent-based keyword research — not just volume, but commercial intent and conversion probability. Campaign structure built for Quality Score, control, and scalable growth. Negative keyword lists from day one. Match types, audiences, and bid strategies selected by data, not defaults.
Responsive Search Ads with structured messaging: offer, proof, urgency, trust, and intent alignment across 15 headlines and 4 descriptions. Every asset is strategically crafted and A/B tested — no AI-generated junk. Display and video creative included in Growth and Authority plans.
AI-powered bid strategies (Target CPA, Target ROAS, Maximize Conversions) configured with proper conversion data. Bid adjustments by device, location, schedule, and audience. Budget pacing monitored daily — reallocated to highest-performing campaigns in real time.
Merchant Center setup, product feed optimization (titles, descriptions, images, GTINs, categories), and Shopping campaign structure. Performance Max with asset group segmentation, audience signals, and channel-level visibility. We make your products show up with data that converts.
Dynamic remarketing that brings visitors back with exact products they viewed. Custom audiences from CRM data, website visitors, and lookalike modeling. First-party data strategies using Customer Match and Enhanced Conversions — critical as third-party cookies phase out.
Proper tracking is the foundation of everything. Phone call tracking, form submissions, eCommerce transactions, offline conversion imports, and cross-device attribution — all set up and verified. If your tracking is broken, your bidding is broken. We fix it first.
Monthly reports in plain English — cost per lead, cost per acquisition, ROAS, conversion rate, and revenue generated. Every report ends with specific actions: what we're scaling, cutting, and testing next month.
No shortcuts, no vanity metrics, no incentives to inflate your budget.
A transparent, data-driven process. You always know what’s running, how it’s performing, and what we’re doing about it.
Full account audit or competitive research. Conversion tracking verification, wasted spend analysis, competitor review, market opportunity sizing. Delivered on a strategy call with a clear game plan.
Campaign architecture, keyword mapping, ad copy, bid strategy, audience setup, and conversion tracking. Everything built, reviewed, and approved before budget goes live.
Daily bid management, weekly search term reviews, A/B testing, negative keyword additions, Quality Score optimization, budget reallocation. Continuous optimization — not once-a-month.
Monthly reports + strategy calls. Cost per lead, ROAS, conversion rate, revenue attribution. Campaigns that work get scaled; campaigns that don't get cut.
Flat-rate management fees — not a percentage of your ad spend. No lock-in contracts. Month-to-month.
Small business, single campaign
Growing, multi-campaign
High-budget, multi-channel, eComm
Real answers business owners search for before investing in PPC.
Professional management costs $500–$1,500+/month in fees, plus ad spend paid directly to Google. Most agencies charge flat fees or 15–20% of spend. We use flat-rate pricing because percentage models incentivize budget inflation. Plans start at $500/month for single campaigns and scale by complexity, not budget.
It depends on industry, competition, CPC, and goals. Most small businesses see results with $1,500–$5,000/month. Competitive industries (legal, insurance, home services) may need $5,000–$15,000+. We calculate recommended budget based on customer value, target CPA, and realistic conversion rates — tied to revenue, not guesswork.
Clicks and leads within the first week. Optimization takes 30–90 days as Smart Bidding learns from conversion data. Month 1 gathers data and eliminates waste. Months 2–3 sharpen performance. By month 4+, you should see predictable, scalable results.
Google Ads = immediate top-of-page placement, pay per click. SEO = organic rankings over time, no cost per click. Strongest strategies use both: Ads for immediate leads while SEO compounds. We offer both and advise the right mix for your timeline and budget.
PMax is Google's AI-driven campaign across Search, Display, YouTube, Gmail, and Maps. Powerful for eCommerce and local, but requires proper audience signals, quality creative, and conversion tracking. Poorly configured PMax wastes budget on low-quality placements. We structure with tight asset groups, negative keywords, and proper signals so AI works for you.
Absolutely. Your account is under your email, your billing, your name. We access as managers. If you leave, you keep your account, data, conversion history, and every campaign. We never build on agency accounts or hold data hostage. Non-negotiable.
Cost per lead, cost per acquisition, ROAS, and revenue generated. Not impressions, not clicks. Every month you see exactly how much you spent, leads/sales generated, and cost per result. If numbers don't make sense, we tell you — even if it means pausing.
The cost of mistakes is high. Average accounts waste 25–40% of budget on irrelevant terms, poor bidding, and broken tracking. A misconfigured campaign can burn thousands in days. Professional management typically pays for itself in month one by eliminating waste. Google's AI amplifies good and bad data equally — expert management ensures it learns from the right signals.
